Course Category: Digital Marketing

Free

Youtube Marketing

OUTLINE This outline is not final , course contents will  discuss in the classroom. Youtube Marketing Requirements: google account interest in using videos Description: In this video marketing course, you will learn: how to build a solid foundation for your YouTube channel(s) how to use a free resource for creating…
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Free

Email Marketing

OUTLINE This outline is not final , course contents will  discuss in the classroom. 1. Understanding the Possibilities of Email Marketing: History and evolution of email marketing Email Marketing defined Using email in your marketing mix Reaping the benefits of email marketing 2. Email Marketing Basics The key components of…
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Free

Video Marketing

OUTLINE This outline is not final , course contents will discuss in the classroom. Strategic Overview of Video Marketing Why SEA is an amazing growing market for brands wishing to fully advertise online The current trends in internet and video in Asia The inconvenient truths about internet user behaviour Branded…
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Free

SEO

OUTLINE This outline is not final , course contents will  discuss in the classroom. How do search engines Work? Introduction to search engines Search spiders Links Indexing Retrieval Ranking Layers On Site Optimization What is on site optimization On site factors Meta tags Keyword density Image alt text Outbound links…
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Free

Social Media Marketing

OUTLINE This outline is not final , course contents will  discuss in the classroom.  Overview of Social Media Marketing  Social Media Marketing Defined  History of Social Media Marketing  How Social Media Marketing Differs from Traditional Marketing Planning for Social Media Marketing  The Social Media Marketing Planning Cycle  Target Market Identification…
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Free

SEM

OUTLINE This outline is not final , course contents will  discuss in the classroom. Search Engine Marketing Overview Understanding Google search Rule based personalization of marketing at internet scale Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing Pay-per-click overview PPC definition & it’s functioning Important Terms – Quality…
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